Where you stand online · prepared by InvoKube
What Spoke & Weal is missing out on, every day.
A simple look at what's working online — and what isn't. Your reviews and reputation are strong. The website just isn't helping people find you and book as well as it should.
How to read this
Everything here comes from things anyone can see online — we didn't have your private data, and we checked each number ourselves.
The one exception is the Google star rating and review count for each salon. The tools for that weren't reliable, so we've marked those with a “?”. The Yelp numbers we checked one by one, so those are solid. Nothing here is made up — where we're not sure, we say so.
Seven numbers that tell the story.
The short version: your reputation is genuinely strong — thousands of great reviews and stylists with real followings. What's missing is the stuff that turns all that into people finding you on Google and booking a chair.
The site looks nice, but Google can't read it well.
| What we looked at | What we found |
|---|---|
| Pages | 20 main pages (10 salons + 10 others) — plus 64 old blog posts and 52 old event pages still showing |
| Pages for stylists | None. Stylists are listed on the salon pages, but there's no page, bio, or “book me” link for each one |
| Blog | 64 posts, all from 2015–2016. Nothing new in about 10 years |
| Page titles | They exist, but they're plain and all look the same (“City – Spoke & Weal”) |
| Your description on Google | Missing on every page, so Google just writes its own text |
| Telling Google you're a hair salon | Missing — nothing on the site tells Google your type of business, hours, address, or reviews |
| Secure & works on phones | All good |
| Loading speed | We didn't test this one yet |
Great reviews — but very uneven across cities.
The Yelp numbers below are ones we checked ourselves. The Google column is marked “not sure” — see the note up top.
| Salon | Yelp ★ | Reviews | Photos | Newest review | |
|---|---|---|---|---|---|
| Los Angeles | 4.6 | 465 | 421 | Jul 17 2026 | ? |
| San Francisco | 4.7 | 260 | 232 | Jun 2 2026 | ? |
| New York — Bond / Soho | 4.3 | 178 | 177 | May 27 2026 | ? |
| Palo Alto | 4.5 | 111 | 251 | May 7 2026 | ? |
| Chicago | 4.4 | 80 | 115 | Mar 2 2026 | ? |
| Nashville | 4.7 | 54 | 104 | Apr 29 2026 | ? |
| New York — Flatiron | 4.9 | 43 | 61 | Mar 4 2024 | ? |
| Austin | 5.0 | 32 | 24 | Jul 13 2026 | ? |
| Boston | 4.4 | 26 | 87 | May 2 2026 | ? |
| Minneapolis | 4.7 | 12–14 | 30 | May 19 2026 | ? |
| All salons | 4.3–5.0 | ~1,260 | — | — |
- Very uneven: Minneapolis (~13), Boston (26), Austin (32) and Flatiron (43) all have under 50 reviews — while LA has 465. New reviews aren't being collected the same way in every city.
- Going stale: Flatiron's newest review is from March 2024 — over 2 years old. That listing isn't being kept active.
- Spread out: reviews also sit on other sites (Birdeye, Trustindex, BBB) that no one seems to be watching.
Almost everything is on Instagram — and your stylists have big followings too.
| Where | Account | Followers | Note |
|---|---|---|---|
| @spokeandweal | 36K · 822 posts | Active, good content | |
| TikTok | @spokeandweal | 707 | Barely used, and not even linked from the website |
| YouTube | — | none | No channel |
Your stylists are the story. @hairbykmiller (Director of Styling) has 11K followers — about a third of the whole brand account. @timpatrickhair has 4.3K, @michelledoescolor 1.3K. Added up, your stylists probably reach more people than the brand account does — but the website catches none of it, because there are no stylist pages.
People give up right before they book.
Booking: the “Schedule Now” buttons open a general booking window. Someone who follows one of your stylists on Instagram then has to pick the location, the service type, the service, and the stylist all over again — 5 or more steps. A lot of people drop off right there.
The open door: the other high-end salons we looked at (like Sally Hershberger) put the founder's name front and center — but none of them have a real, bookable page for each stylist. Nobody in this space has done it. With the best reviews and a real celebrity colorist, Spoke & Weal is in the best spot to be first.
Ranked by what it's costing you.
No pages for your stylists
What we found: ~19 stylists named on the LA page alone, including Christine Thompson. Some have up to 11K followers. But there's no page, bio, or booking link for any of them.
What it costs you: every search for a stylist's name — and every Instagram fan looking them up — lands on a general page or somewhere off your site. You catch none of that interest. And no competitor has these pages either, so the door is wide open.
Google can't fully read your site
What we found: none of the 20 pages have their own description for Google, and nothing on the site tells Google you're a hair salon.
What it costs you: Google ends up writing your text in search results (so fewer people click), and you miss the extra info competitors show — which hurts you when someone searches “hair salon” in your cities.
Reviews are uneven across cities
What we found: LA has 465 reviews; Minneapolis ~13, Boston 26, Austin 32. Flatiron's newest is from 2024.
What it costs you: salons with few or old reviews show up lower on Google Maps and get booked less — even though the brand clearly knows how to earn great reviews elsewhere.
The blog is dead
What we found: 64 posts, all from 2015–2016, plus 52 old event pages. Nothing new in ~10 years.
What it costs you: you catch none of the everyday searches (“balayage vs highlights,” “growing out gray,” “best keratin treatment”) that a celebrity-colorist brand is perfect to answer — and Google sees a site that hasn't been updated in years.
Hard to book, and only one social channel
What we found: the booking window has no direct link to a stylist. Instagram has 36K, but TikTok only 707 (and not linked), and there's no YouTube.
What it costs you: people hit too many steps before booking, and the fastest-growing places to get found (TikTok, YouTube) sit unused — while competitors and your own stylists build audiences there.
Most of this is already handled.
Everything above is your current live site. Here's where each thing stands once your new website goes live — and what the growth plans take care of after that.
| The problem today | How it gets fixed | Status |
|---|---|---|
| No Google summary lines | Written for every page in your new site | ✓ DONE |
| Plain page titles | Clear, specific titles on every page | ✓ DONE |
| No salon info for Google | Being added for every salon — the last thing left to finish | NEXT |
| No stylist pages | Your Spotlight plan — a bookable page for each stylist | PLAN |
| Too many steps to book | Spotlight + booking links that go straight to the stylist | PLAN |
| Uneven, old reviews | A simple system to keep reviews coming in everywhere | PLAN |
| Dead blog | A steady plan of helpful posts from your stylists | PLAN |
| TikTok / YouTube unused | A plan for the fastest-growing channels | PLAN |
The point: your new website already fixes the technical stuff. The stylist pages, reviews, content and social are where the growth plans keep adding to it over time.
All numbers come from public info seen on 18–19 July 2026. “✓ Checked” items we saw ourselves; “? Not sure” items we couldn't confirm publicly. Nothing here is made up.